On the 25th of October, GRAY, music producer and artist recently dropped the music video for his new track Dangerous. The music video features artist Jay Park and Korea's Next Top Model Cycle 4 Contestant Jung Ha Eun.
The music video is the debut of GRAY as an artist and although the song may have its moments, the video overall plays between the border of sloppy and amateur.
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The video features some big names, understandably so. Though GRAY has worked with other artists in the past as a producer, he isn't exactly a household name just yet. On that note, he chose to combine big names with hot babes, the formula of what he supposes will stamp him in the music industry.
It tries a little too hard. There are many shots in the music video that doesn't at all meet the bar set high by the Kpop artists. Although it may be said that this isn't a Kpop video in the least, that still wouldn't make up for the lackluster video shots and the hot girl artbitrarily placed into every scenario possible because apparently every RnB music video should be accessorized with one.
And it isn't like he didn't have music videos to take note from that may echo that style that he was going for. Outside of Kpop, there are music videos like DEV's Bass Down Low, that doesn't tell much of a story apart from the typical underground party, but still features shots that can be feasted on by the viewers; slow motion chaos, crisp contrasts, etc. Within the Korean music industry, Beatles by GI was a color pop of sound and choreography. And there is also Jay Park's I like 2 Party.
Overall, I'd say with a little more tightening up, this video could have done well with the elements that it had. As it is, it's pretty forgettable and generic. 4 out of 10 overall.
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